Question
Marketing analytics Wayne L. Winston:Ch. 16/Ex: 2- The soda.xlsx file (see Figure 16-13) gives a consumer's ranking on an orthogonal design with 12 product profiles
Marketing analytics Wayne L. Winston:Ch. 16/Ex: 2- The soda.xlsx file (see Figure 16-13) gives a consumer's ranking on an orthogonal design with 12 product profiles involving a comparison of coke and pepsi. The attributes and levels are as follows:
Brand: Coke or Pepsi
Packaging: 12 oz. can or 16oz. bottle
Price per ounce: 8 cents, 10 cents, 12 cents
Calories per ounce: 0 or 15
Determine the ranking of the attributes' importance and the ranking of all attribute levels.
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Health Care Finance Basic Tools For Nonfinancial Managers
Authors: Judith J. Baker, R.W. Baker
4th Edition
1284029867, 978-1284029864
