Marketing and Branding:

Please provide an example of an organization that you believe does an exceptional job with their branding efforts. Furthermore, please explain in a detailed manner why you feel as though the particular company you choose for this assignment does such an awesome, effective job with branding.

Also, give an example of a company that needs to adjust their branding strategy. For example, please discuss an organization that you feel isn't exceptional in branding themselves within the market and that there is room for improvement within their strategic practices. You can choose any public company that you would like to for this assignment.