Marketing

As the new Marketing Director for W&M Bottled Water, you have also been tasked with developing a search engine marketing (SEM) campaign. As part of your plans, you should consider doing all except which of the following?

A.Choosing keywords on which to bid

B,Setting a budget

C.Developing specific landing pages for click-through

D.Setting the click-through rate

E.Making bids for specific words

In the digital context, when media or channels are created and controlled by the brand such as websites, blogs, or mobile apps, this is referred to as the company using which of the following

A.owned media

B.paid media

C.earned media

D.social media

E.public media