marketing assighment

Case Study Read the Chapter Case Study entitled "From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable" from Chapter 11 Product, Brunding and Packaging decisions" Page: - 358 given in your textbook - Marketing (oh Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions; Assignment Question(s): 1. Visit the company website (https://www.birkenstockus.com) and identity and describe the different product lines that it markets. (1.5 Marks, Minimum 150 2. Review the different product categories in each of the company's product lines. Which has the greatest depth? Which has the least? (1.5 Marks, Minimum 150 Werde) 3. How has the company positioned its brand? How does it go about communicating its position? Explain. (2 Marks, Minimum 250 Words) Note: Support your Answers with course material concepts principles, and theories from the nextbook und at least two scholarly, peer-reviewed journal articles Words) I Answer: 1 wy Case Study Read the Chapter Case Study entitled "From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?" from Chapter 11 "Product, Branding and Packaging decisions" Page: - 358 given in your textbook - "Marketing" (th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions: Assignment Question(s): 1. Visit the company website (https://www.birkenstockusa.com/) and identify and describe the different product lines that it markets. (1.5 Marks, Minimum 150 Words) 2. Review the different product categories in each of the company's product lines. Which has the greatest depth? Which has the least? (1.5 Marks, Minimum 150 Words) 3. How has the company positioned its brand? How does it go about communicating its position? Explain. (2 Marks, Minimum 250 Words) Note: Support your Answers with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles 1 Answer: 1 2 3