Marketing Assignments:

1. Why is marking an important topic for production and inventory control?
2. Why might an IE be more effective than a marketing major in a marketing role today?
3. Discuss how marketing is becoming a data-driven (statistics and optimization) activity.
4. How do you and your friends receive your marketing today?
5. How has this changed over the last 10 years?
6. What is revenue management?
7. How can an airline segment customers for revenue management?
8. How can a manufacturing firm segment customers for revenue management?
9. Look up "revenue management" on indeed.com Define the term based on job postings.