Question
Marketing, at its core, is the Art and Science of Persuasion. It is fundamentally about people, understanding why they do what they do, and how
Marketing, at its core, is the "Art and Science of Persuasion". It is fundamentally about people, understanding why they do what they do, and how to get them to do what we want them to do. This weeks' post is based on the ideas presented in chapter 5 on consumer decision making (consumer behavior), not only how we might be able to influence consumers, but also how, as marketers, we might be able to persuade them to take action.
Watch the video below. Select one (1) of the six (6) principles of persuasion discussed, explain it and provide a simple example of how it could be applied (ethically) in a marketing context.
https://www.youtube.com/watch?v=cFdCzN7RYbw
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