Marketing Brief Assignment

Company: Apple

Use research from at least two current, independent resources of substance (2,500+ words) representing leading business journals or credible web sources

Provide a Marketing Brief in the form of a business memo in 3+ pages

Include the following:

a) for your subject, identify the changing marketing macroenvironments, and summarize the market challenge, problem or issue;

b) analyze the impacts of the changing marketing macroenvironments you identified - for your subject faced with changing macroenvironments, determine key strengths, weaknesses, opportunities and/or threats; be as specific as you can!

c) explain why your subject choice and your sources related to changing marketing macro environments are significant - so what? Incorporate qualitative and quantitative evidence;

d) evaluate what you have learned + how you might apply learning;

e) Cite your chosen sources.

Thank you!