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Marketing Briefly Descirbe Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would

Marketing

  1. Briefly Descirbe Shopify and how it impacts the marketing mix answering the following questions:

What is Shopify, how does it work, and why would a retailer want to use it?

How do online retail platforms like Shopify enable marketers to change the marketing mix?

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