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Marketing- buyers behaviour short answers (7-10sentences) What is the difference between a compensatory rule and a non-compensatory rule? Provide example(s) to further illustrate the difference.
Marketing- buyers behaviour
short answers (7-10sentences)
What is the difference between a compensatory rule and a non-compensatory rule? Provide example(s) to further illustrate the difference.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
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