Marketing: Buying Behavior Zuka Pet Co$.$ is developing a new line of pet food. It has conducted research on the buying behavior of various key consumer groups. To understand buying behavior, categorize the buying behavior of two different groups based on the statements about their psychological and social variables. Carrying out the marketing concept is impossible unless marketers know what, where, when, and how consumers buy; conducting marketing research into the factors that influence buying behavior helps marketers develop effective marketing strategies. Buying behavior refers to the decision processes and actions of people who purchase and use products. It includes the behavior of both consumers purchasing products for personal or household use, as well as organizations purchasing for business use. Marketers analyze buying behavior because a firm's marketing strategy should be guided by an understanding of buyers. Read each statement when it appears and place the activity in the correct box in the chart on the right.Read each statement when it appears and place the activity in the correct box in the chart on the right. Consumer Group A Consumer Group B Pensioners Recommendation Perception Recommendation Habit Forming Value for Money Learning Health Conscious Nutritional Balance Attitude Ecologically Aware Adventurous Personality Reference Groups Product Value for Money Packaging Appearance Reset