Marketing by the Numbers Demographic Trends

Do you know of Danica from the Philippines, Peter from London,

Nargis from India, Marina from Russia, Chieko from Japan,

or Miran from the United States? These are some of the babies

whose parents claimed they were the 7th billion human born into

the world. The world population continues to grow, even though

women are having fewer children than ever before. Markets are

made up of people, and to stay competitive, marketers must

know where populations are located and where they are going.

The fertility rate in the United States is declining and the population

is aging, creating opportunities as well as threats for marketers.

That is why tracking and predicting demographic trends are

so important in marketing. Marketers must plan to capitalize on

opportunities and deal with the threats before it is too late.

3-13. Develop a presentation on a specific demographic trend

in the United States. Explain the reasons behind this trend

and discuss the implications for marketers. (AACSB:

Written and Oral Communication; Analytical Thinking)

Mininum 600 with works cited