marketing

Calculate price index and benefit index for both Brand A and Brand B, based on the following formula. Price of Brand A= 30, Price of Brand B=60, Market Average price=50; Benefit of Brand A=80, Benefit of B=100, Market Average Benefit=50. Price Index for Brand A Price of Brand A 2 X 100 Market Average Price Benefit Index for Brand A Benefit Rating of Brand A - X 100 Market Average Benefit Rating A B 1 $ x x2 E - g . u AEI C E - T. T