Marketing Campaign: A high$-$end automotive company is interested in launching a new marketing campaign for their most recent luxury car model. They choose a direct mail style campaign which

will cost the company approximately $$1($USD$)$ for each offer mailed. The company is interested in maximizing sales of the new car model and is curious about the U$.$S$.$ vs$.$ European markets for this

product. A pilot study from the market research division of the company shows that $3\mathrm{.}4\%$ of the U$.$S$.$ customers who receive an offer make an additional inquiry about the car. The same research

showed that the odds of a European customer who receives an offer making an additional inquiry are $0\mathrm{.}0285.$ Use this information to complete the following statements.

$($a$)$ The odds of a U$.$S$.$ customer making an additional inquiry given that they receive an offer is

$.($Enter your answer to four decimal places.$)$

$($b$)$ The anticipated percent of European customers who will make an additional inquiry given that they receive the offer is

$\%.($Enter your answer to two decimal places.$)$

$($c$)$ Then the $OR$ is

$,$ indicating that U$.$S$.$ customers are

times more likely to make an additional inquiry about the car than European customers. $($Enter your

answers to four decimal places.$)$

$($d$)$ Therefore, the percent increase of customers making an additional inquiry when moving from the European market to the U$.$S$.$ market is

$\%.($Enter your answers to two

decimal places.$)$