Question
MARKETING CLASS ANSWER ASPA Grandpa Jim s old cell phone was a flip phone that just broke.He used it only for making & talking on
MARKETING CLASS ANSWER ASPA
Grandpa Jim s old cell phone was a flip phone that just broke.He used it only for making & talking on calls.
He bought a new iphone at the Apple Store.
a)What is his degree of Consumer Learning Needed called? b)Why is that the case? c)What Marketing strategy is appropriate for this situation?
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Information Quality Assurance And Internal Control For Management Decision Making
Authors: William R Kinney
1st Edition
0256221618, 9780256221619
