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MARKETING CLASS ANSWER ASPA Grandpa Jim s old cell phone was a flip phone that just broke.He used it only for making & talking on

MARKETING CLASS ANSWER ASPA

Grandpa Jim s old cell phone was a flip phone that just broke.He used it only for making & talking on calls.

He bought a new iphone at the Apple Store.

a)What is his degree of Consumer Learning Needed called? b)Why is that the case? c)What Marketing strategy is appropriate for this situation?

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