Marketing class.

Question $21$ Which of the following is an example of self$-$service technologies?

o calling for a pizza delivery

o buying a service contract for a computer

o printing tickets from a home computer

o visiting a parts$-$and$-$service department

o offering secondary service features

Question $22$

Sofia saw a television ad about Toyota's new super$-$efficient, low$-$polluting car, the Prius. She knew that the product existed, but didn't know much about it$.$ Having noticed the television ad$,$ she now wants to learn even more about the new car. In terms of the adoption process, Sofia has moved from:

o evaluation to trial

o awareness to interest

o awareness to evaluation

o interest to evaluation

o interest to trial

Question $23$

Which of the following is characteristic of homogeneous shopping goods?

$$ they generally require exclusive distribution

$$ purchase decisions are based on finding the best bundle of attributes

$$ customers know the brand name of the product they are looking for before they ever leave the house

$$ they are bought frequently and with little effort

$$ customers perceive brands to be pretty much the same

Question $24$

A situation in which a day care provider thinks that parents most want better food for their children, when in fact parents are more concerned about their children's security, is an example of a gap between..........

o consumer expectation and management perception

o management perception and service quality perception

o service quality specifications and service delivery

o consumer expectations and service delivery

o service delivery and external communications

Question $25$

Dell laptop computers have a permanent sticker attached to the top of each machine proclaiming "Intel Inside." This is an example of what type of co$-$branding?

o multiple$-$sponsor

o same$-$company

o retail

o Ingredient

o labeling

Question $26$

Bestisan Audio is the manufacturer of stereo equipment. The Bestisan SW$808$ inch subwoofer with $100$ watts max power, continuously variable $60-120$ Hz crossover and $25-125$ Hz frequency response, and deep steady bass sells at the suggested retail price of about $$70\mathrm{.}00.$ Variable costs involved in producing the subwoofers are $$26\mathrm{.}25.$ Fixed costs are estimated at $$4,375.$ Bestisan, who sells direct to retailers, intends to give retailers a margin of $40$ percent off the suggested retail price. What is the contribution per unit for Bestistan Audio?

$$ $$16\mathrm{.}80$

$$ $$1\mathrm{.}75$

$$ $$42\mathrm{.}00$

$$ $$43\mathrm{.}75$

$$ $$15\mathrm{.}75$

Question $27$

If an entrepreneur commits to her venture capitalists a goal of earning a $30$ percent return on equity, it would most likely use a $-$ pricing approach to setting price.

$$ markup

$$ psychological

$$ going$-$rate

$$ target$-$return

$$ perceived$-$value

Question $28$

our Majesty's Hair Salon pays overhead each month, including bills for rent, heat, interest, and salaries. These payments are examples of

$$ total

$$ average

$$ activity$-$based

$$ variable

$$ fixed

Question $29$

The airline and hospitality industries use just before it expires $($ex$.$ travel date$)$

$,$ by which they offer discounted but limited early purchases, higher$-$priced late purchases, and the lowest rates on unsold inventory ex$.$ seats, rooms, etc.$)$

o special$-$customer pricing

o yield pricing

o cash rebates

o location pricing

o auction pricing

Question $30$

A brand

is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.

o architecture

o position

o portfolio

o extension

o Image