*Marketing Concentration*

need help with 14 - 17

25 Example 3: 26 Ten competitors with dispersed market share 27 Company Market Share Herfindahl Calculations 28 14.5% 29 13.5% 30 12.4% 31 D 12.1% 32 E 11.7% 33 F 11.0% 34 G 9.4% 35 8.1% 36 5.0% 37 2.3% 38 39 14. What is the three-firm concentration ratio? (4 POINTS) 40 41 15. What is the Herfindahl Index? (4 POINTS) 42 43 16. In which example would it be most difficult for a new firm to compete? Support your position. (6 POINTS) 44 Answer: 45 I 46 47 17. In which example would it be easiest for a new firm to compete? Support your position. (6 POINTS) Answer: 48 49 50 51 52