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Marketing consists of considering four elements relating to a product: the product itself and its concept, the price, its place or distribution of the product,

Marketing consists of considering four elements relating to a product: the product itself and its concept, the price, its place or distribution of the product, and the promotion of the product. Review some of the supplementary articles below relating to the introduction of Frenchs mustard beer and outline the 4 Ps for this product. Whats the product/product concept? Whats its price point? How and where is it distributed? And how is the product promoted (the promotional element is discussed in the video)?

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