Marketing Coordinator Job Analysis

$1.$ Job Content:

Duties of an Employee:

$$ Develop and execute marketing strategies to promote products$/$services$.$

$$ Create content for various marketing channels, including social media, email, and websites.

$$ Analyze market trends and competitors to identify opportunities.

$$ Coordinate events and promotional activities.

Machines, Tools, and Equipment:

$$ Computer with relevant software $($Adobe Creative Suite, Microsoft Office$).$

$$ Marketing analytics tools.

$$ Audio$-$visual equipment for event coordination.

Additional Tasks:

$$ Collaborate with the design team for creative content.

$$ Assist in the preparation of marketing budgets.

$$ Monitor and report on the effectiveness of marketing campaigns.

Desired Output Level:

$$ Increase brand awareness by $20\%.$

$$ Generate leads resulting in a $15\%$ increase in sales.

Type of Training Required:

$$ Marketing principles and trends.

$$ Use of marketing software and analytics tools.

$$ Event planning and coordination.

$2.$ Job Context:

Working Conditions:

$$ Office$-$based with occasional travel for events.

$$ Fast$-$paced environment with tight deadlines.

Risks Involved:

$$ Pressure to meet campaign goals.

$$ Potential for high$-$stress situations during events.

Whom to Report:

$$ Reports to the Marketing Manager.

Who Will Report:

$$ May oversee Marketing Assistants or Interns.

Hazards:

$$ Limited exposure to physical hazards, occasional stress$-$related hazards.

Physical and Mental Demands:

$$ Requires creative thinking and problem$-$solving.

$$ Ability to handle multiple tasks simultaneously.

$3.$ Job Requirements:

Knowledge:

$$ Marketing principles.

$$ Social media trends.

$$ Event planning.

Specific Skills:

$$ Excellent communication skills.

$$ Proficient in Adobe Creative Suite.

$$ Analytical skills for data interpretation.

Personal Ability:

$$ Adaptability.

$$ Problem$-$solving ability.

$$ Strong work ethic.

Educational Qualifications:

$$ Bachelor's degree in Marketing or related field.

Personal Characteristics:

$$ Collaborative.

$$ Adaptable.

$$ Positive attitude.

$4.$ Job Analysis Methods and Tools:

Methods:

$$ Observation.

$$ Interviews with current employees.

$$ Surveys$/$questionnaires$.$

Tools:

$$ Position Analysis Questionnaire $($PAQ$).$

$$ Task Inventory Analysis $($TIA$).$

$$ Competency Modeling.

Job Description:

Job Identification Section:

Job Title: Marketing Coordinator

Department: Marketing

Location: $[$City$,$ State$]$

Supervisor: Marketing Manager

Pay Grade$/$Level: Grade $5$

Type of Employment: Full$-$time

FLSA Status: Non$-$exempt

Job Summary Section:

Job Definition:

The Marketing Coordinator will be responsible for developing and executing marketing strategies, creating engaging content, and coordinating events to increase brand awareness and drive sales.

Responsibilities and Duties Section:

$$ Develop and execute marketing strategies.

$$ Create content for various channels.

$$ Analyze market trends and competitors.

$$ Coordinate events and promotional activities.

Accountabilities Section:

$$ Increase brand awareness by $20\%.$

$$ Generate leads resulting in a $15\%$ increase in sales.

Employment Standards Section:

Education:

Bachelor's degree in Marketing or related field$/$Bachelors Degree

Explanation:

Experience:

$2$ years of marketing experience.

Supervisory Experience:

$$ Experience overseeing Marketing Assistants or Interns is a plus.

Technical Proficiencies:

$$ Proficient in Adobe Creative Suite.

$$ Familiarity with marketing analytics tools.

Communication Skills:

$$ Excellent written and verbal communication skills.

Decision Making:

$$ Ability to make sound decisions under pressure.

Other Competencies or Skills:

$$ Analytical skills for data interpretation.

$$ Ability to work in a fast$-$paced environment.

Background Checks or Licensing Requirements:

$$ None.

Preference:

$$ Experience in event planning is preferred.