Marketing Crossword Puzzle E 5 10 9 11 2 N 33 6 the name given to all the 4 P's. The monetary value that customers are asked to pay. Across: 8. The marketing Down: 9. Across: 10. Across: 11. A distribution A distinctive name, symbol, logo or combination of these that is recognized by customers as being distinctive from the competition a system by which a product is distributed from the producer to the customer