Marketing Defined 1. According to the American Marketing Association, marketing is the activity, set of institutions and processes for , communicating, delivering, and exchanging offerings that have for customers, clients, partners, and at large. 2. Simply put, attempts to satisfy people's 3. Product and service management is the function of marketing which focuses on the , development and of the products and services which meet the wants and needs of 4. The function of marketing which involves directly with customers to determine and satisfy their wants and needs is 5. Marketing and is affected by other business activities, including finance and accounting, , and human resources