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Marketing department of the firm says that the right price for the new product is 139 TL and the firm can sell 40,000 units. New
Marketing department of the firm says that the right price for the new product is 139 TL and the firm can sell 40,000 units. New product requires 800,000 TL of investment. Required return on investment (ROI) of the firm is 18 %. Determine the unit target cost for the new product. After the unit target cost is determined what should be done?
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