Question
Marketing Docs prepares marketing plans for growing businesses. For 2020, budgeted revenues are $4,875,000 based on 750 marketing plans at an average rate per plan
Marketing Docs prepares marketing plans for growing businesses. For 2020, budgeted revenues are $4,875,000 based on 750 marketing plans at an average rate per plan of $6,500. The company would like to achieve a margin of safety percentage of at least 30%. The company's current fixed costs are $2,520,000 and variable costs average $2,500 per marketing plan.
(Consider each of the following separately.)
1. | Calculate Marketing Docs' breakeven point and margin of safety in units. | |
2. | Which of the following changes would help Marketing Docs achieve its desired margin of safety? | |
a. | The average revenue per customer increases to $7,500. | |
b. | The planned number of marketing plans prepared increases by 6%. | |
c. | Marketing Docs purchases new software that results in a $58,000 increase to fixed costs but reduces variable costs by $340 per marketing plan. |
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