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Marketing exists to ensure customer satisfaction is granted. However, the term customer can be in many forms and each of them reflecting different characteristics and

Marketing exists to ensure customer satisfaction is granted. However, the term customer can be in many forms and each of them reflecting different characteristics and behaviours. With examples, distinguish the consumer behaviour of a consumer and a business buyer.?

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Consumer Behavior of a Consumer Consumer behavior refers to the actions and decisionmaking processes of individuals or households when they are purchasing or using products or services for personal co... blur-text-image

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