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Marketing gurus believe the first to market will often win the largest market share if they get the marketing mix right. It is almost certain
Marketing gurus believe the first to market will often win the largest market shareif they get the marketing mix right. It is almost certain Mattel has a doll similar to My Friend Cayla in development and they only have a short time frame to finalize their marketing plans before the My Friend Cayla doll launches in the US From the statements below, select the tactics that address elements of the marketing mix.
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