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MARKETING HEALTH CARE FOR POPULATIONSStuart Pettingill, chief of the medical staff at East Bank Regional Hospital, has decided torecruit a neurologist to add to the

MARKETING HEALTH CARE FOR POPULATIONSStuart Pettingill, chief of the medical staff at East Bank Regional Hospital, has decided torecruit a neurologist to add to the hospital's existing Cerebrovascular Disease (CVD) Clinical CareCenter. This new physician will begin work on the first of the following year. Pettingill needs to presenta proposal to the hospital board for approval. To prepare, he asks Dana Lopez, who has recentlybeen hired as Vice President for Clinical Practice, to gather some information to "put some meat" intohis planned presentation. Lopez reviews data from the CDC, the U.S. Census, and other sources forthe defined population service area of East Bank Regional Hospital, which can be described as amoderate-sized metropolitan area. Partial results of Ms. Lopez's review are listed in the text as Table9.1.Lopez knows that the prevalence of the disease in the East Bank Regional Hospital service areawould be an important factor to determine the potential population with CVD in a given period for thetargeted service area. Ms. Lopez reviewed data from the CDC National Health Interview Survey,which showed that the prevalence rate for cerebrovascular disease is 10.7 per 1000. In addition, shedetermined that the five-year annual mean incidence rate for CVD is 7.8 per 1,000.

Using the incidence rates provided, calculate the total estimated number of persons

with cerebrovascular disease among the three (3) groups below. Use the Midyear

population for each group. Show your work.

1)

Whites

2)

Blacks

3)

Total

3. Do the totals in #1 and #2 differ? If so, why? If not, why not?

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