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Marketing I (MKTG 1100) ICA#4-Individually, Pairs, or groups of up to five people 1. Develop a SWOT analysis for the case study provided with

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Marketing I (MKTG 1100) ICA#4-Individually, Pairs, or groups of up to five people 1. Develop a SWOT analysis for the case study provided with three meaningful points per section. (12 Marks) NOTE: You must cite your work using both embedded references and a bibliography if you choose to use the internet as a source. You can look at multiple credible sources and develop your own Analysis. . If this is not followed, a grade of Zero will be assigned on the entire assignment and appropriate academic integrity procedures will be followed. Strengths Weaknesses Opportunities Threats Student Discussion Questions (3 marks) 1. Given your SWOT, to what extent do you agree with their proposed strategy? Why? 2. How would you change/improve their proposed strategy?

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