Marketing in a Global Environm JWI518 - Week 2 Learning Journal

In All Marketers are Liars, Godindiscusses theeffect of a customer'sworldviewon their reaction to products and services, as well as its impact on their purchasing decisions and recommendationsto friends and family. Consider how Godin'sideasapply to you, byresponding to the questions below:

• In general, what values, beliefs, and biases do you think that you bring to your purchasing decisions?
• Describe a specificpurchase that you made and explain how your values or beliefs affected your choice of product or service in this case
• Give an example where you recommended a product or service to your family or friends, or warnedthem against one. Do you think this interaction reflected your shared values or beliefs?