Marketing in the Real World

Pay particular attention to the advertising and marketing efforts of local food and beverage operations by clipping ads from newspapers, transcribing radio and television ads, and noting internal merchandising efforts.

You are to look beyond your favorite nearby restaurants, if possible. Then you will share your findings with the class.

Consider each advertising/marketing effort and discuss:

Who is this marketing material attempting to reach?

What competition exists for this market? What steps are nearby competitors taking to distinguish themselves from one another?

Do you believe the marketing effort is a successful one? Why or why not?