Marketing

Instructions Based on your research, conduct a SWOT Analysis of the Harley Davidson Co. Your submission should entail 4-5 relevant and well-supported points about each of the strengths, weaknesses, opportunities, and threats of the company. Doing this in a bulleted format is acceptable; however, your bullet points should be supported with an explanation. In other words, be sure to add substance to what you are indicating as a strength, weakness, opportunity, and threat (see below example). Important Remember to cite your work. Your sources should be original. Example Brand - Harley-Davidson is one of the world's most well-known motorcycle brands. Harley-Davidson was created in 1903 and has built a loyal customer base through riding experiences, events, and charity ("Our business," n.d.). They are the world's largest manufacturer of heavyweight motorcycles. This has provided Harley-Davidson with high customer bargaining power and stability. In 1945, Harley-Davidson produced nearly 60,000 WLA models for military use during WW2. Harley-Davidson's excellence in wartime production helped mold a US military customer base that still holds strong today ("Harley-Davidson history timeline," n.d.). Evaluation Refer to the attached grading rubric for further details. Submission Submit your work by the due date listed in the course calendar