Marketing Intermediaries This activity is important because it reinforces the job done by marketing intermediaries (once called middlemen). They are organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C). They're called intermediaries because they're in the middle of a series of organizations that join together to help distribute goods from producers to consumers. A channel of distribution consists of a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers. Intermediaries perform certain marketing tasks, such as transporting, storing, selling, advertising, and relationship building, faster and more cheaply than most manufacturers could. These tasks add value to the product, therefore making intermediaries an important part of the marketing channel Instructions: Select the channels of distribution that best represents its product type or industry. (For all questions, you may select more than one answer. Single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer.) 1. Artisans Manufacturer Producer, or Service Provider Broker Wholesaler Retailer 2. Automobiles > Manufacturer, Producer, or Service Provider Broker Wholesaler Retailer Consumer 3. Consumer Goods Manufacturer, Producer, or Service Provider Broker Wholesaler Retailer Consumer 4. Produce Manufacturer, Producer, or Service Provider Broker Wholesaler Retailer Consumer 5. Services Manufacturer, Producer, or Service Provider Broker Wholesaler Retailer Consumer 1