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marketing involves the creation, communication, and exchange of offerings that have value for customers and society. Value in a marketing sense involves the ____ of
marketing involves the creation, communication, and exchange of offerings that have value for customers and society. Value in a marketing sense involves the ____ of benefits
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Managing Supply Chain And Operations An Integrative Approach
Authors: S. Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W. Webb
2nd Edition
978-0134739830, 0134739833
