Marketing Lesson - The strategic marketing process can be applied to products, services, ideas, and even to marketing yourself!

Learning Objective: To show you that marketing is applicable to your future by using the strategic marketing process and marketing mix when looking for a job.

Nature of the Activity: To apply the strategic marketing process to yourselves as you seek employment.

Assignment Instructions: You should think about the type of jobs you hope to land after graduation and how you intend to find these jobs.

I understand that most of you will describe a "shotgun approach" of aiming at any job without any focused or targeted effort at specific careers (product management, marketing research, advertising, sales, etc.) or positions (assistant product manager, marketing research analyst, etc.).

Contrast the difference between a shotgun approach and a targeted marketing effort. This is a good opportunity to understand how research can help you identify alternative "target markets".

Answer this question in space provided below:Which approach do you think is more appropriate? Why? 0.5 +1.5