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Marketing Managem... In the BCG matrix, are characterized by high share and low growth and are the key sources of internal cash generation for a
Marketing Managem...
In the BCG matrix,
are
characterized by high share and low
growth and are the key sources of
internal cash generation for a firm.
stars
cash cows
dogs
problem children
top guns
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
