Marketing Management

A marketing plan is a blueprint that comprehensively features an organisation's overall marketing efforts, organisations that are successful in marketing invariably start with a good marketing plan to provide direction and focus for their products and brands. You are required to prepare marketing plan for an organisation of your choice (preferably your own). Create a NEW PRODUCT (goods or service) for the organisation; and develop a written marketing plan for the new product that is consistent with the background of the organisation you have chosen. Your marketing plan should include (but not limited to) the following sections: Executive Summary Situation Analysis (current marketing situation, market trends, market growth, SWOT analysis) Development of the new product Marketing Strategy (mission, marketing objectives, segmentation, target markets), positioning, marketing mix/4Ps, marketing research) Financials (budgets, sales forecast, expenses forecast) Controls Other supporting information you may want to include The purpose of this assignment is to provide you with an opportunity to integrate the theories of marketing management you have learned in the course to the development of a real-world new product marketing plan.

(5000 words)