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Marketing managers at Firm YYQ want to benchmark some performance metrics with their top competitors. They learned that in the most recent year ( this
Marketing managers at Firm YYQ want to benchmark some performance metrics with their top competitors. They learned that in the most recent year this year the top three firms in this market have of the overall market with the remaining spread among about other niche firms. Firm YYQs management is concerned about declining performance and want to determine if their primary competitors are outperforming them and gaining market share or if it is simply due to a declining economy. They have compiled the following table of data to help them conduct their analysis.
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