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Marketing managers create a marketing mix of product, place, promotion and price strategies aimed at a target market. While managers can control the mix, they

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Marketing managers create a marketing mix of product, place, promotion and price strategies aimed at a target market. While managers can control the mix, they cannot control the elements in the external environment that continually mold and reshape the target market. List and describe in DETAIL the six variables of the external environment that are not directly under the control of marketing managers

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