Marketing Math Student Workbook Which scenario would you recommend to Carla if her objective was: Maximizing unit volume? Maximizing sales revenue? Maximizing profit dollars? Maximizing profit margin percentage? Krazy Karn's Kayaks is a leading producer of quality kayaks in the competitive kayak market. Karn sells his kayaks to retailers and directly to consumers. In 2011 Karn sold 700 kayaks to retailers at a price of $1,200 each and 500 kayaks direct to consumers at $1,900 each. What is Karn's total Sales Revenue? A. $1,560,000 B. $1,680,000 C. $1,790.000 D. $1,830,000 Krazy Karn's variable cost of production is $600 per kayak and a variable cost of promotion is $200 per kayak. Karn pays leases on his workshop and manufacturing equipment of $75,000 and $25,000 respectively. What is Karn's Total Cost for 2011? A. $1,060,000 B. $1,150,000 C. $1,190,000 D. $1,230,000 For 2011 Krazy Karn's total Sales Revenue was $1,790,000 and his Total Cost was $1,060,000. What is Karn's Net Profit for 2011? A. $580,000 B! $695,000 C. $730,000 D. $765,000 In 2011 Krazy Karn's total Sales Revenue was $1,790,000 and his Net Profit was $730,000. What was his Profit Margin %? A. 36.2% B. 38.6% C. 39.7% D. 40.8%