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MARKETING METRIC Executive Summary a one-page executive summary should be compelling enough to 'sell' the product idea to an executive board or potential investors. The

MARKETING METRIC

Executive Summary

a one-page executive summary should be compelling enough to 'sell' the product idea to an executive board or potential investors. The executive summary should include the following: a. The opportunity in the market that leads to the need for the new product b. Overview of the product concept itself c. Expected results d. A high-level overview of the plan to launch the product.

The product is an animated avatar that represents each person's strengths and weaknesses need help please.

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