marketing metrics

Assume that you are working for a telecommunications company. Your company tracks churn (customer turnover.) You estimate your monthly churn rate to be 1.6%. What is your annual retention rate? Record your answer as a whole number, rounded to one decimal place. HINT: to answer this question you will need to first figure out the monthly retention rate. Your Answer: The customers for your company purchase, on average, $370 per year. Your retention rate is 60% and your firm uses a discount rate of 11%. Acquisition costs are $102. Finally, your firm incurs marketing communication/promotion costs of $ 45 per customer per year. What is the necessary margin (as a percent of sales) to breakeven? In other words, at what margin (as a percent of sales) is CLV =0 ? Record your answer as a percentage, rounded to one decimal place. Your Answer: Answer Assume that you are working for a telecommunications company. Your company tracks churn (customer turnover.) You estimate your monthly churn rate to be 1.6%. What is your annual retention rate? Record your answer as a whole number, rounded to one decimal place. HINT: to answer this question you will need to first figure out the monthly retention rate. Your Answer: The customers for your company purchase, on average, $370 per year. Your retention rate is 60% and your firm uses a discount rate of 11%. Acquisition costs are $102. Finally, your firm incurs marketing communication/promotion costs of $ 45 per customer per year. What is the necessary margin (as a percent of sales) to breakeven? In other words, at what margin (as a percent of sales) is CLV =0 ? Record your answer as a percentage, rounded to one decimal place. Your