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MARKETING METRICS IS THE ACTUAL SUBJECT!!! Mimi's has priced its established Banana Nut muffin at $11.86 per unit. Variable cost is $6.77 per unit, Mimi's

MARKETING METRICS IS THE ACTUAL SUBJECT!!! image text in transcribed
Mimi's has priced its established Banana Nut muffin at $11.86 per unit. Variable cost is $6.77 per unit, Mimi's will price its new Savory Stuffed muffin at $12.20 per unit, with variable cost of $6.96 per unit. Mimi's estimates the cannibalization rate at 27%. Compute weighted contribution margin for the Svory Stuffed muffin. (Rounding: penny.)

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