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MARKETING METRICS IS THE ACTUAL SUBJECT!!! Mimi's is developing a Fiery Habanero muffin, which will NOT compete with anything Mimi's currently offers. Unit contribution margin
MARKETING METRICS IS THE ACTUAL SUBJECT!!! Mimi's is developing a Fiery Habanero muffin, which will NOT compete with anything Mimi's currently offers. Unit contribution margin for the new Fiery Habanero muffin would be $3.83. Contribution margin for the company's Banana Nut muffin is $3.25 per unit. Mimi's expects to sell 45,000 units of the new muffin, if it is introduced. Compute weighted contribution margin for the new muffin. (Rounding: penny.)
MARKETING METRICS IS THE ACTUAL SUBJECT!!!
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