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MARKETING METRICS IS THE ACTUAL SUBJECT!!! Mimi's new Savory Stuffed muffin will compete with Mimi's established Banana Nut muffin. Contribution margin on the Banana Nut

MARKETING METRICS IS THE ACTUAL SUBJECT!!! image text in transcribed
Mimi's new Savory Stuffed muffin will compete with Mimi's established Banana Nut muffin. Contribution margin on the Banana Nut muffin is $6.54 per unit, while contribution margin on the new Savory Stuffed muffin will be $7.82 per unit. Mimi's expects a cannibalization rate of 39%. Launching the new Savory Stuffed muffin will involve fixed costs of $33,453. How many units of the new Savory Stuffed muffin must Mimi's sell in order to break even on the launch--accounting for the cannibalization? (Rounding: tenth of a muffin.)

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