Marketing Metriks 119 Subject Number MARKETING METRICS Sample Condition Overall Sales Subjects Rating of Interpreting Experimental Results Al9 an in store sampling received a dope on 1 not at al o esamine ho in-store Your Task Coeninuing bom the enuario from the Marketing Application condamed at Use the Excel le (DT4-1.xdss) to execute the following analyses nore sales Column I shows ahe disioe fe the independent vaniuble of whether the subject umple or aoe (o sumple 2 a umple Column 3 indicates overali sales the subjet pencased n the store (in s). Columin 4 indiou CimCmn 2 indicates th late the amount of sales by the esperimentall condition. (Recall that this is a cros tabulation calculation.) Does there appear to be a pa 2. Determine whether the presence or absence of the sample impac ttern nulyjocr's rating of bunger uon cnterning dhe store (ranging from angry to 7cxtremely bangry sales. (To do this, you will need to perform an F-test.) Is the result signifi- cant? What conclusion do you draw from this finding 3. Calculate th e correlations berween hunger ratings and overall sales. Is the correlation significant? Is the correlation negative or posinive? With this conclusion in hand, speculate on what play on the results of the experiment. (Hins: this is called moderation.) Draw a graph to show the possible relationship. In-Store Doughnut Sampling Data posential role a pervon's hunger may ample Condition Overal Sales S Subject's Rating of 35 150 178 12 178 210 25 20 Marketing Metriks 119 Subject Number MARKETING METRICS Sample Condition Overall Sales Subjects Rating of Interpreting Experimental Results Al9 an in store sampling received a dope on 1 not at al o esamine ho in-store Your Task Coeninuing bom the enuario from the Marketing Application condamed at Use the Excel le (DT4-1.xdss) to execute the following analyses nore sales Column I shows ahe disioe fe the independent vaniuble of whether the subject umple or aoe (o sumple 2 a umple Column 3 indicates overali sales the subjet pencased n the store (in s). Columin 4 indiou CimCmn 2 indicates th late the amount of sales by the esperimentall condition. (Recall that this is a cros tabulation calculation.) Does there appear to be a pa 2. Determine whether the presence or absence of the sample impac ttern nulyjocr's rating of bunger uon cnterning dhe store (ranging from angry to 7cxtremely bangry sales. (To do this, you will need to perform an F-test.) Is the result signifi- cant? What conclusion do you draw from this finding 3. Calculate th e correlations berween hunger ratings and overall sales. Is the correlation significant? Is the correlation negative or posinive? With this conclusion in hand, speculate on what play on the results of the experiment. (Hins: this is called moderation.) Draw a graph to show the possible relationship. In-Store Doughnut Sampling Data posential role a pervon's hunger may ample Condition Overal Sales S Subject's Rating of 35 150 178 12 178 210 25 20
