Marketing mix analysis report for a Canadian brand called WOODS CANADA ( Canadian Tires- Outdoor equipment).

Provide specific details on WOODS CANADA for each component of the Marketing Mix as used by the company for your product line. In addition to commentary. Use data collected, charts & visuals, promotional material to communicate your points. Address:

Product line: Are they typically convenience, shopping, specialty or unsought products? What are the products attributes? How would you describe its Branding?

Price: what price point or level and approach is typically being employed (prestige, budget, mid-range etc. bundling) and how might they reflect Internal & External influences.

Place: explain their presentation in stores and if there are unique distribution challenges (source of origin, transport etc.

Promotion: identify and explain all components of the Promotions Mix used to communicate.