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Marketing Mix Pick your favorite retail store. Discuss the store's merchandise mix, service mix, atmospherics, and location. How important are each of these to you?

Marketing Mix Pick your favorite retail store.

Discuss the store's merchandise mix, service mix, atmospherics, and location.

How important are each of these to you? Explain.

To keep the discussion interesting, please choose a retailer that has not already been chosen by a classmate.

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