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Marketing mix Question 19 2 pts Which of the following is not a characteristic that should be possessed by a marketing objective? It should be
Marketing mix Question 19 2 pts Which of the following is not a characteristic that should be possessed by a marketing objective? It should be measurable. It should be expressed in clear, simple terms. It should be consistent with both business-unit and corporate strategies. It should specify a time frame for its accomplishment It should be open ended in terms of time. 2 pts Question 20
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