marketing mix strategy bycompletingparts I-IV below.

PartI:Product Strategy:

Prepare word summary of the product or service strategy fora neworrevisedexistingproduct or service to recommend that East Chestnut Regional HealthSystemdevelop. Include the following:

Statethe value proposition. Include the following elements:

• Customer value
• Collaborator value
• Company value

Explainthe product/service strategy.Include the following elements:

• Describe the newor revisedproduct or service in terms ofproduct/servicefeatures and resulting consumer benefits.
• Explain howthe newor revised product/service strategy satisfiesconsumers'needs.
• Describehowthe productor servicediffersfrom that of thecompetition.

Pricing Strategy:

Prepareasummary ofthepricing strategy forthenew or revisedproduct or service for East Chestnut Regional Health. Include the following:

• Description of the pricing strategy(How will the set the price for your product or service. For example, is the plan to charge for a visit to the Women's Health Clinicfor a particular service provided?)
• Cost basis for the pricing strategy(What doesit cost to produce or deliver one product or element of service, for example, to deliver one visit to theWomen'sHealthClinic for a particular service provided?)
• Primary and secondary marketing research support for the pricing strategy(Forexample, what is normally covered by insurance? What does the competition charge for the same or similar service?)

Placement Strategy:

Preparea summary of how East Chestnut Regional Health will distributethenew or revisedproduct or service.

Promotion Strategy:

Preparea summary of the recommended promotional strategy for how East Chestnut Regional Health will promote the newor revised existingproduct or service you recommend. Include the following:

• Traditional advertising elements and budget
• Social media and online advertising elements and budget
• Website use
• Publicrelations strategyand budget
• Special event and/or promotionalelements and budget
• Description of a consistent, coordinated message to be presented through all promotional elements