marketing

nagine you are a marketing consultant, and you need to develop a strategic proposal to convince the wners of a company to implement your plan of the different options for quantitative arguments to upport your proposed strategy: (a) what single metric (e.g., market share) is the Gold Standard, or the BEST? (hint: the correct answer is NOT market share) (b) what are 2 other quantitative metrics that could be used if it's impossible to estimate your answer to (a)