Marketing Objectives for waste water bottle explain

$$ Set the overall objective of the marketing plan ex: increase sales of X product by $5\%,$ increase brand awareness,

enter new distribution channels $($remember you will need to measure the success of your strategies so make sure

you set objectives that are measurable$).$

$$ Positioning $$ How will you position your product in the marketplace. Use findings from the situational analysis to

justify this.

$$ Target Audience $$ Clearly define who you will be targeting $($demographics$,$ psychographic, behavioral, etc$).$ Use

findings from the situational analysis to justify this.

$$ Brand Personality $$ Create a persona for your brand, similar to the Lauren example that will be shared in the Ch$.7$

lecture.