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Marketing objectives should be consistent with organizational objectives, be measurable, and specify the time frame during which they are to be achieved.
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1 Consistency with Organizational Objectives Marketing objectives should directly contribute to the ...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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